What is the background of asbestos-free conversion in friction and sealing materials?

Asbestos is restricted globally because of health hazards. The friction and sealing industries replace asbestos with man-made mineral fibres of comparable performance that pass asbestos-free testing as reinforcement.

What role do mineral fibres play in friction materials?

They provide skeletal reinforcement, a stable friction layer and high-temperature support for brake pads, brake shoes, clutch facings and similar products.

How is asbestos-free status tested?

Commonly by XRD (X-ray diffraction) and PLM (polarised light microscopy). Boer's SGS report (CANEC25025290506, 2025-10-22) shows all 6 asbestos types, including chrysotile, not detected at a detection limit of 0.1%.

Which regulations and standards apply?

National standards such as GB/T 4132-1996 apply; export markets require attention to REACH/RoHS. Boer passes RoHS and SVHC testing and provides MSDS/SDS.

How do I select a mineral fibre for my product?

Select by product type (friction/sealing/coatings) and process (pressing, roller-pressing, beater-add, etc.), and request selection advice from Boer; parameters are subject to the batch test report.

Why is shot content important?

Shot content affects fibre dispersion and the uniformity of product strength. Boer's wet process allows some models to control non-fibrous content below 1%.

Melting point and heat resistance?

Standard models have a melting point above 1000 ℃; the white-fibre series (BE-B03/BE-B07/BE-C08) is above 1600 ℃, subject to the batch test report.

What is Boer's quality system?

Certified to ISO9001:2015 (registration 0350325Q30014R2S, issued by Xinyuan Certification Centre).

Are SDS and test reports provided?

Yes. Boer provides MSDS/SDS (e.g. EECSSDS2605060802) and batch test reports, and original SGS reports can be requested for verification.

How can I contact Boer?

National sales hotline 4006-0763-82; email info@boerfibre.com.

Seven trends of online marketing in 2015

Category Industry Insights Published 2026-04-02 Source www.boerfibre.com

Abstract

Looking back on digital marketing as 2014 drew to a close, the article reviews the year's trends and projects seven directions for 2015. First, mobile optimisation becomes more important than ever: beyond responsive websites and mobile apps, companies will optimise content and social-media marketing for mobile users. The piece cites Google's long-standing emphasis on mobile-friendly websites and its new 'Mobile Usability' report in Google Webmaster Tools, predicting that by the second half of 2015 mobile strategy would permeate every aspect of digital marketing.

The remaining trends: social-media advertising spend rises as organic reach declines (the article cites Facebook quarterly ad revenue growth of 10% and Twitter's new action-triggered ad pricing still in testing); content marketing overtakes earlier channels (the B2B Content Marketing Benchmarks report is cited — 93% of B2B marketers used content marketing in 2014, and 42% rated their strategy effective, up from 36% the previous year); email marketing regains importance as an owned channel; the lines between SEO, content marketing and social media blur; brands compete to be human; and marketers make native advertising less sales-like and more relevant, blending sponsored content into editorial.

Key facts

Trend 1: mobile-first optimisation — responsive sites, mobile advertising, mobile-optimised content
Google signal: the new 'Mobile Usability' report in Google Webmaster Tools
Social ads: cited Facebook quarterly ad revenue growth of 10%; Twitter action-based ad pricing then in testing
Content marketing: per B2B Content Marketing Benchmarks, 93% of B2B marketers used content marketing in 2014; 42% rated their strategy effective (vs. 36% previously)
Email marketing: return to owned channels; HubSpot's 2014 Science of Email cited — 35% never bought from email in 2014 (25% in 2011)
Other trends: convergence of SEO/content/social; brand humanisation; native advertising that reads like editorial

The original article is in Chinese; see the Chinese version for the full text. This page provides the English title, abstract and key facts only — translated and compiled from the original, without full verbatim translation.

Seven trends of online marketing in 2015

Abstract

Key facts

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